Politics is the Art of the Possible
View this video to learn why local politics/campaigning is determined by what is possible in the year you are running for office.
Down-Ballot Winner: The Guide to Local Campaigning
Learn from a winning candidate for local city council and mayor - Mike Noblet, Local Candidate Coach, on how to wage effective campaigns...
Meeting Voters at the Doorstep
(Images of the L2 Ground Game walking list application for smart phone and tablet) Various voter data vendors offer a range of digital...
Finding Your Voters
If you are serious about winning, then early, accurate voter targeting is essential. You must know which voters to target whom you...
Fundraising - Overcoming Objections
An earlier blog “Fund Raising – The Hard but Vital Part of Campaigning” admonished you to be persistent to arrange for meetings in...
LOCATING VOTERS BEFORE DECIDING TO RUN
Political campaigns need to know what percentage of the vote it takes to win. If you’re one-half of a two-person race, you’ll need at...
The Campaign Plan - A Must to Win
Wasting time and money and missing goals go hand in hand when long-term projects start without a plan. Embark on your political campaign...
Direct Mail: Still Powerful
In today’s world of digital communication, direct mail may seem a relic from a bygone era. True, political leaflets have been campaign...
Lock Up Your Website Domain Name Before Someone Else Does
In today’s digital age you must easily communicate with everyone and they with you by making it easy for voters to find you via your...
Make Your Yard Sign Stand Out
YARD SIGN ESSENTIALS For low-budget campaigns, branding is vital, and yard signs provide your most visible branding tool. Though they can...
